Mukesh Anand

Mukesh Anand

Founder & Chief Content Officer

Mukesh has gained valuable Media & Entertainment experience, spanning across studios and advertising agencies. His roles as Creative Head of Story Lab and Vice President at Star TV’s Content Studio and his creative leadership roles at J Walter Thompson, Richard Gere Foundation, and R K Swamy BBDO, has given him rich insights and experience in long-form as well as short-form storytelling. Besides, he has also co-written two feature-film scripts and published a book of poetry.
Mukesh firmly believes in adding an element of science to the art of storytelling, and not just rely on personal taste, preference or gut feel. "Gut feel" is just a synonym for personal biases! His articles can be read at:

Madhvi Bhatt

Madhvi Bhatt

Senior Executive Producer

Madhvi is a veteran of the entertainment industry, having worked in various capacities as Associate Director, Producer, Writer, Creative Consultant et al in both television and films with equal ease. She has been associated with some of Indian television’s iconic shows like 'Jassi Jaisi Koi Nahi', 'Kasauti Zindagi Kay', 'Ye Meri Life Hai' as a Creative Director; and has also co-produced popular soaps like 'Do Saheliyaan' and 'Babul Ka Aangan Chootey Na'. Besides, she has handled Direction & Production for a number of Music Videos with popular stars like Sonu Nigam, Pankaj Udhas, Jagjit Singh, Daler Mehndi, Abhijit, and many others. She was the Chief AD for the feature film 'Tum Bin' and wrote the Screenplay & Dialogue for Rajkumar Rao starrer 2017 feature film 'Shaadi Mein Zaroor Aana'.

Rajlaxmi Ratan Seth

Rajlaxmi Ratan Seth

Creative & Development

An imaginative and unconventional writer-director, Rajlaxmi’s 2018 directorial debut series for Alt Balaji ‘The Great Indian Dysfunctional Family’ won the ITA award for Best Series (popular) and earned its lead actor Kay Kay Menon a nomination for Best Actor (critic). She also directed the immensely appreciated episode for Voot’s 2019 Fuh se Fantasy series called ‘Footsie’. She’s the alumni of Whistling Woods International Film Institute and has worked as an Assistant Director on multiple prestigious film and web-series projects like 'Phobia', 'Aashiqui 2', Netflix series 'Ghoul' among others.

Shreya Jitan Singh

Shreya Jitan Singh

Creative & Development

Forever curious to try-out how creativity flows from 60 seconds-60 minutes to feature length, Shreya is a post graduate in film direction from Asia’s largest film school Whistling Woods International, where she also sharpened her writing chops under veteran Indian screenwriter and teacher Mr. Anjum Rajabali. She has been a Creative Nut head and a Writer for Disney International Television Sitcom with partnerships between India and the US, besides being an assistant director on multiple films. Two of her feature films, as a story & screenplay writer, are currently under pre-production – with renowned regional and mainstream production houses.

Priyanka Singh

Priyanka Singh

Cinematography Consultant

Priyanka is a film school graduate with formal training in Cinematography. Upon Graduation, she worked on films as an assistant cinematographer and later as a second unit DOP. Some of the notable films she worked on during this journey include ‘Shanghai’, ‘Ugly’, ‘Bombay Talkies’, ‘Detective Byomkesh Bakshy’. Priyanka’s independent work as a cinematographer includes the short film – ‘Maya’ - that was at the Filmfare awards 2019 and the Indian Panorama at the 50th International Film Festival of India. Her most recent short film ‘Sunny Side Upar’ has been doing the rounds at several film festivals and has already been to NYIFF, CSAFF amongst others. Her 2018 directorial debut film ‘Maunn’ (Silence) brought her the award for Best Short Film at the Los Angeles Asian Pacific Film Festival which qualified it for Oscars. She recently did additional camera for a forthcoming Netflix documentary series directed by Oscar nominated Smriti Mundhra and is also currently shooting a documentary for Oscar-winning producer Guneet Monga.